Camilla Al Fayed: New 'Issa'-Chairman
New direction: Camilla Al Fayed takes off as a new 'Issa'-chairman of the fashion world.
The businesswoman and daughter of the Egyptian business giants Mohamed Al-Fayed has acquired a 51 percent stake in the British fashion label and takes over the presidency. The creative director Daniella Helayel will retain their position and continue holding the remaining 49 percent of the brand.
"The investment will benefit the growth of the label to the best and take it to the next level. I looked at a lot of investors and Camilla just worked best for us. She has the infrastructure, it has good relations and they can open many doors for us, "enthused Daniella Helayel.
The Salonlöwin is a frequent visitor seen from fashion events and will oversee from now on the commercial growth of 'Issa'. The Egyptian Beauty devoted himself in recent years, especially the charity work and is now launching its first project in the fashion industry.
"I believe in Dani Ella's creativity, she's a friend. I admire their passion and zest for action and recognize the potential, 'Issa' into a global lifestyle brand, transforming, "said Camilla Al Fayed.
'Issa' is scheduled to open in the coming weeks, its first commercial site on the Internet and a new independent business in London is also on the schedule.
The businesswoman and daughter of the Egyptian business giants Mohamed Al-Fayed has acquired a 51 percent stake in the British fashion label and takes over the presidency. The creative director Daniella Helayel will retain their position and continue holding the remaining 49 percent of the brand.
"The investment will benefit the growth of the label to the best and take it to the next level. I looked at a lot of investors and Camilla just worked best for us. She has the infrastructure, it has good relations and they can open many doors for us, "enthused Daniella Helayel.
The Salonlöwin is a frequent visitor seen from fashion events and will oversee from now on the commercial growth of 'Issa'. The Egyptian Beauty devoted himself in recent years, especially the charity work and is now launching its first project in the fashion industry.
"I believe in Dani Ella's creativity, she's a friend. I admire their passion and zest for action and recognize the potential, 'Issa' into a global lifestyle brand, transforming, "said Camilla Al Fayed.
'Issa' is scheduled to open in the coming weeks, its first commercial site on the Internet and a new independent business in London is also on the schedule.
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